How to be good at sales - and why you need to be as an early-stage founder

A good salesperson is an early-stage startup’s toughest hire.Oftentimes, businesses find themselves bringing on someone who costs way too much and doesn’t meet expectations, only to have to let them go and begin the search for a replacement. This leaves businesses high and dry, sometimes burning money that they don’t have.The solution is simple: founders should become the salespeople they need. After all, no one else will be as passionate about their business or more knowledgeable about their product.In this episode of Good Business, Launchpad and The Honeycombers founder Chris Edwards dives into what early-stage founders need to know about sales, how they can quickly turn from sales newbie to top closer, and what kind of mindsets you need to adopt to become an ace at sales.Further readingHow to follow-up leads and make sales, an episode of Run Your Business Like A Boss by Kristy Robinson<br/>Featured voicesChris Edwards, founder of Launchpad and The Honeycombers, and host of the Good Business podcast<br/>Visit the Launchpad website for the full show notes on today’s episode and follow us on Facebook, Instagram, and LinkedIn.