How to Build a Strong Brand, from the Foundations Up - with Cara Bendon

Today I’m talking to Cara Bendon, a branding specialist, who is passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves. Cara is a returning guest, she originally appeared on episode 80, and spoke about the visual elements that make up branding.In this episode we dig deeper into branding, looking at brand values, how you tell the story of your brand, what the customer experience is like, and the types of shots to get on brand shoots. It's a great conversation and we share loads of examples and ideas of how you can grow your brand. Listen in to hear Cara share:An introduction to herself and her business (01:37)Why a strong brand is important (02:08)The Five W’s - a framework for thinking about your brand (02:51)How branding is more than just what you see (05:49)Telling the story of your brand (13:53)Why brand values are important and how to share them (16:24)How to delight your customers (23:15)The importance of personalising templates on websites like Shopify (35:36)How to personalise your brand on Amazon (38:04)Useful photos to get on a brand shoot (41:14)Her number one piece of advice for enhancing your brand (48:55)<br/>Cara is giving a 20% to podcast listeners, on all templates in the Branding Made Simple shop - just use the code VICKI2020 at checkout.USEFUL RESOURCES:Cara Bendon Website Cara Bendon InstagramCara Bendon LinkedInBranding Made Simple Shop The Positive PlannerZip Us InBGreater ShoesCara Bendon Episode 80 - How To Brand Your Physical ProductsBGreater Shoes Episode 149 - Selling A Product People Don’t Know They Need LET’S CONNECTFind me on InstagramWork with me If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-ide....a.captivate.fm/suppo in this episode:Bring Your Product Idea To Life - The Book - Available NowHave you ever had a great idea for a product? Does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? I’ve written a book which covers all this and more! Buy Bring Your Product Idea to Life here: https://www.amazon.co.uk/dp/1399954180