How to find Product-Market Fit and Build Marketing Funnels,with Richard Purcell (ex-Founding Member at Ocurate)

In this episode of The Venture-Scale SaaS Operator, Richard Purcell joins us to talk about the power of Real-Time LTV in marketing and how Ocurate can help brands predict their Real-Time LTV.
Tune in to learn more about:~ How to know when you’ve found product-market fit?~ How to navigate the VC-backed path nowadays?~ Best way to build a marketing funnel in 2023.
Timestamps (00:00) - Intro (00:30) - What problem does Ocurate solve? (02:43) - What's a typical Ocurate customer looks like? (03:30) - How do they identify customers and get their attention? (09:10) - How Ocurate's ambassador program works? (12:42) - What's the process of finding product-market-fit? (17:07) - How Ocurate spun-off an idea from another company? (19:34) - Funding raised by Ocurate & navigating the current rough VC-backed path. (21:36) - Team structure at Ocurate. (22:33) - How to build a good business funnel nowadays? (23:40) - How Ocurate experiments with their marketing campaigns? (25:25) - Big vision for Ocurate. (26:44) - Outro
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Follow Richard ParcellOn LinkedIn: https://www.linkedin.com/in/richardfpurcell/
Mentioned in the EpisodeOcurate.com - Real-time LTV Prediction SoftwareReactSquad.io - React.js Agency for Startups
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Nikolas ChapoupisOn Twitter: https://twitter.com/nikolas_chapOn LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis