How to leverage personalization to generate grocery revenue

Whether they have the local benefits of an independent or the scale of a chain, supermarket operators need as much information as they can take in about their guests’ buying patterns, preferences, and demographics. But which sources help them the most?Supermarket News Intelligence recently investigated where more than 100 retailers turn to collect data on customers and their spending habits in our 2023 Tech Market Leader Report.“It’s still an AI story,” Perrier told SN recently at the FMI Midwinter Conference in Marco Island, Fla. “ I think the big difference is…years ago we were talking about personalization and targeting…now we’re actually seeing real use cases, real demos. Large scale language models are being used to help retailers generate revenue and it’s quite powerful.”In this special edition of our SN Off the Shelf podcast — SN TechWire — SN spoke with Sylvain Perrier, president and COO of grocery ecommerce software company Mercatus, about how grocers can smartly use personalization to drive loyalty and customer retention.On today’s TechWire podcast, you’ll learn:How can grocers can be leveraging personalization to get the whole basketWhat’s more important today: ecommerce or engagement?Why AI isn’t going anywhere anytime soon (and how you can best leverage it)<br/>Take a listen.