How to market more humanely with Sarah Santacroce

Today’s episode of the podcast is an interview with Sarah Santacroce, who talks all abouthumane marketing and her alternative model to the traditional 7 P’s of marketing.I always love talking about this sort of stuff, as I think it's helpful to have open conversationsabout some of the marketing tools and tactics that are commonly used, because I havefallen for them and I’m sure many of you have too!
What I really love about this episode is that we talk about how to actually market ourbusiness in a way that fits with us, and Sarah has some really interesting takes on why weshould look at who we are, rather than looking at our avatar.KEY TAKEAWAYS COVERED IN THE PODCAST
 What is wrong with traditional marketing

What humane marketing looks like

How to know when you’re doing humane marketing
<br/>THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSEHumane marketing starts with awareness, the fact you’re even mindful of it, is a great firststep!HIGHLIGHTS YOU SIMPLY CAN'T MISS
The 7 P’s of humane marketing

How we bring more empathy into the business world

Why humane marketing is still about selling, just in a compassionate way
<br/>LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODESarah's WebsiteSarah’s LinkedInThe 7 P’s of Humane MarketingTRANSCRIPT