How we bootstrapped our SaaS past $5MN+ ARR

Vivek Khandelwal, Co-Founder of iZooto, discusses how they grew their audience marketing platform past $5MN+ in ARR while remaining completely bootstrapped. In this interview, we cover their product, journey from 0 to 1, growth over the past 12 months, sales cycle, and long-term vision. We also talk about how Upekkha, a leading SaaS accelerator, helped them grow manifold over the years.The interview covers the following topics:How iZooto helps publishers of all sizes with audience engagement and retentionHow they acquired over 1000 paying customers with approximately 16000 users on the platformHow they crossed the $5MN ARR mark and are on track to hit $10MN soonHow they have been growing in double digits almost every yearHow they hustled and used their connections to get their first set of customersHow they acquire approximately 60% of leads through outbound and the rest through inbound channels, with content and SEO playing a huge partHow their sales cycle looks across various sets of customersHow they joined Upekkha (a leading Indian SaaS accelerator) at around $250K ARR and how they benefitted from Upekkha’s network, tools, and community over the yearsWhy Vivek recommends fellow SaaS founders join Upekkha and how they can benefit from the brilliant founder community they have builtTheir vision and team<br/>