Identical Twins Disrupting the Aesthetics Industry with Mary and Carla Smiley

Meet Mary and Carla Smiley, the two identical twins disrupting the aesthetics industry.Given their fitting surname, you would think they’ve always worked in aesthetics, but that isn’t the case… Mary was a CRNA battling addiction. After recovering, she couldn’t work in anesthesia for a year, and due to loss of income, she was forced to work at a local medical spa, where she gained her first experience as an aesthetic injector.While it wasn’t love at first sight, she eventually decided to start her own mobile botox business.  She pitched the idea to her identical twin sister and RN Carla, and their brand was born. Today they are changing the industry by putting community over competition, breaking entry barriers for nurses, and keeping their prices steady and low regardless of the extreme pricing of the competition. Tune in to learn more about their journey and what advice they have for aspiring medical entrepreneurs! Key Takeaways:Intro (00:00)Mary’s and Carla’s journey (00:45)How Mary and Carla grew as people through their journey (11:08)Navigating life and business as twin sisters (14:44)Training and mentoring other injectors (16:43)Disrupting the industry and overcoming entry barriers (24:27)What everyone in the aesthetic industry should stop doing (31:09)The fears that hold aspiring entrepreneurs back (32:26)Managing patient expectations (37:52)Industry changes coming up (43:26)What Mary and Carla are working on (46:25)Outro (52:12)--- Additional Resources: - Mary’s Instagram: https://www.instagram.com/injectorsmiley/- Carla’s Instagram: https://www.instagram.com/csmileyinjector/- Smiley Aesthetics Website: https://smileyaesthetics.com/ --- - Join my challenge here!- Check out my website here!- Sign up for our Aesthetics training here! --- Medical Entrepreneur is a podcast dedicated to those who are trying to escape mainstream medicine and start building the healthcare business of their dreams. Subscribe on YouTube  or follow us on your favorite podcast platform!