Insider Strategies for Selling to National Accounts with Kareema Goodwin, Sr. VP National Account Sales at Tractor Beverage

In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Karima Goodman, Senior Vice President of National Account Sales for Tractor Beverage Co. Goodwin shares insights from her journey in the foodservice and provides tips and tricks for selling into national accounts. Nick and Karima talk about the challenges of working in the industry, the importance of customer service, and the value of hard work and dedication. Karima emphasizes the importance of building relationships in the food service industry and the value of being persistent in not giving up on your goals.QUOTES“Throughout my career, I've always been a part of an employee resource group because I've always felt like I've got to speak up for anyone who doesn't have a voice." -Karima Goodman [26:31]<br/>
“For the future of foodservice, I would just love to see people being promoted, hired for being good humans and for being good people, and for having a moral compass.” -Karima Goodman [32:53]<br/>

TIMESTAMPS02:25 Karima’s background10:31 Starting out at Kellogg’s17:57 Proving yourself in the foodservice industry31:45 How the foodservice industry can improve and evolve40:59 Diversity and inclusion in the foodservice space





RESOURCESPortillo Sales

CONTACT Nick: nick.portillo@portillosales.comKarima: https://www.linkedin.com/in/ka....reema-goodwin-mba-bo