Integrated Campaign Strategies That Drive Results: A Conversation with Digital Fundraising Expert Jen Newmeyer

“So how can we bring all of these together to have a solid message with a brand over a longer time span and get out of these silos and bubbles to work together?”In the studio today we have Jen Newmeyer, the digital fundraising director at PBS. Noah and Jen discussed Jen's career journey in digital fundraising over the past two decades, and how digital fundraising has changed and stayed the same over time. Tune in to hear Jen’s insights on concepts like the growth funnel, collaboration across departments, acquisition versus retention strategies, and practical ways to integrate different fundraising channels like direct mail and email. You’ll leave this conversation with practical strategies and lessons learned that you can apply to your own organizations and campaigns, today.Episode HighlightsThe evolution of digital fundraising and its impact on nonprofits (3:00)Digital campaign case studies from Jen’s career (16:00)Year-end fundraising campaign strategies (21:00)Collaboration across different departments (28:00)Integrated digital campaigns (32:00)About Jen:Jen Newmeyer, aka CharityJen, is a digital fundraising strategist specializing in integrated campaigns and digital engagement. Through her groundbreaking work and creative approaches during her 20+ year tenure, she's raised over $10 million in online revenue while managing multimillion-dollar development budgets. Jen is the author of "The Insider's Guide to Online Fundraising: Finding Success When Surrounded by Skeptics," and host of the podcast, "From the Nest with CharityJen: Where Fundraising Takes Flight." Learn more at www.charityjen.com.Guest links:Jen’s Website: https://www.charityjen.com/ Jen’s LinkedIn: https://www.linkedin.com/in/jennewmeyer Additional links:Jen’s Newsletter Jen’s Podcast: From the NestDigital Fundraising GuideGrowth Funnel GuideHouse Cleaning Guide***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.