Jessie Frances on Authenticity, Fashion, and Conquering Fear as a Social Media Influencer

Jessie Frances was never really drawn to social media.   Growing up in Southeast D.C., Jessie gravitated towards fashion, spending what little money was available to her on thrifted clothing to bring her joy during a difficult time. It started as a way to connect with her mother. Today, her outfits have been viewed over 50 million times on Instagram and 1.3 billion times on TikTok through her blog Cappuccinos and Consignment by her many fans, who she affectionately refers to as "mes amis."    Jessie's journey is an absolute whirlwind. From starting her social media journey while caring for her hospitalized son to losing her mother during the pandemic, she continues to share moments like this with her audience to foster truly intimate, authentic connections. In this conversation, Jessie talks about why "niching down" was never the reason for her success as an influencer. She also dives into the many life lessons from her late mother that she continues to reflect on, and why moving past the desire to be "perfect" gets easier over time.  Follow Jessie on Instagram, TikTok, and YouTube.Learn more about Cappucinos and Consignment.  In this episode, we cover:Jessie's sprawling journey to start and scale Cappuccinos and ConsignmentWhy "niching down" isn't the answer to developing a meaningful, lasting relationship with your audienceWhy seeking perfection is really just another form of procrastinationThe most impactful life lessons that Jessie learned from her motherDistancing yourself from the expectations of others to enjoy your life right now Quote of the Week:“Once I let go of this, I'd say, very antiquated thought of perfection, that's when I was able to live, knowing that things will never be perfect." - Jessie Frances  Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.Music by © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). Songs used in this episode include: "Air Hockey Saloon," "Short Song 012623," "Short Song 020923," "The Oceans Continue to Rise,"  "Short Song 030223," "The Oceans Continue to Rise," "Short Song 011923," "It Takes a Lot to Keep a Figure Like This," "There Are Days That I Don't," "I Want to Fall in Love on Snapchat." Used under the Creative Commons 4.0 International License