Journey before SwitchJohn explains his journey in the hospitality industry began as a hotel management graduate, but it took a turn when he transitioned to working with independent property owners. This led him to work for a company led by an entrepreneurial owner with a penchant for acquiring properties across Oxfordshire. However, his path eventually led him back to the corporate world, where he found the opportunity to establish his own company, marking the birth of Switch.Fast forward to today, and Switch has grown to a dedicated team of 320 staff members across the group and is heading towards its 2nd anniversary.<br /> Taking a step into Build to RentJohn explained that their partnership with Southern Capital, who not only own a couple of the buildings that Switch manages but are also valued shareholders in our company drove their movement into the BTR sector.Southern Capital was looking to build a PRS development in Birmingham, to build something more up-market, including suites.During this journey with Southern Capital, John realised that BTR is fundamentally about service, and at its core, it’s all about customer retention and satisfaction – which is what Switch and its team do daily. By putting hotel-trained reception and customer service teams into a BTR development he found that customer retention and yields grow greatly.<br />Listen now to hear more…

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