Jon Duffy: Consumer NZ chief executive on AI-powered billboards filming shoppers in Westfield-owned malls

Shoppers in Westfield malls across Auckland and Christchurch are being filmed without their knowledge, according to Consumer NZ. AI-powered billboards analyse the biometric data of passer-by and use that to show them targeted advertisements based on age, gender and even mood. Consumer NZ chief executive Jon Duffy has raised concerns, claiming there's no disclosure on where consumers can expect to be filmed. "It's even creepier to do without people's knowledge. People just want to know, they don't necessarily object to the technology, they object to being subjected to that technology without their consent." LISTEN ABOVESee omnystudio.com/listener for privacy information.