Journey from Idea to Successful Business with Ira Kaganovsky and Freedom

Today we are talking with Ira Kaganovsky, creator of Freedom, a clean deodorant company. Ira shares her incredible journey through taking an idea and turning it into a successful product. She shares how she inquired about large brand partnerships with Four Seasons, Airlines, and other big name companies. Then our hosts dive into how important packaging and cash flow are to the success of a company, as well as the key steps to creating a business the right way. Tune in to hear Ira’s story and how Freedom came to be.    IN THIS EPISODE: [2:25] What is the company Freedom? [5:17] How do you make deodorant without a manufacturing shop? [6:36] Does Freedom’s deodorant have alcohol or aluminum? [10:23] How did Ira turn her idea into a company and how did she get some big brands to sell her products? [15:35] Did everything just fall into place or were there challenges Ira faced? [15:56] Ira shares about her breast cancer diagnosis due to high cortisol levels and high estrogen levels. [19:13] The incredible story of using instincts to become an entrepreneur.  [24:36] How important is packaging?  [26:30] How important is cash flow and how does an entrepreneur get cash in order to scale? [29:56] Where can people get information about the products available from Freedom? [33:12] Are corporations expensive to start? [34:18] What steps should people take when starting a company?   KEY TAKEAWAYS:  The pitch and the story has to connect to your audience. Connecting to them is what will drive people to purchase your product.  You can’t operate a business without cash. How you have access to cash is something that you’ll need to think about before you even launch a business. You don’t want to rack up personal debt on credit cards, so what other options are there to get cash/funding? Legal Stepz is the place to go to learn about all types of businesses.    BIO: Our why… A few years ago, three of my friends were diagnosed with breast cancer. The ongoing theme from all their doctors was the importance of using natural products on the body, and especially to stay away from antiperspirants. An unsettling fact that I hadn’t realized until that time, was that the antiperspirant most people use daily is actually classified as a drug per the FDA. I was eager to switch to natural products for myself.