Join Nate Matherson as he sits down with Karl Hughes for the ninth episode of the Optimize podcast. Karl is the founder of Draft.dev, a marketing agency specializing in creating high-quality technical content for developer tools companies. This episode dives deep into the content creation process, providing listeners with a road map of the entire process from timelines and outlines to talent sourcing and content optimization. In this episode, Karl and Nate share insights on the relationship between video and blog content, the significance of content promotion, and providing sources within your content. For more information please visit www.positional.com, or email us at podcast@positional.com. Resources:
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Check in with Karl on LinkedIn & TwitterWhat to Listen For:
02:36 Karl’s Background07:08 What does it mean to create fantastic content09:01 Roadmapping the content creation process12:29 Content creation timeline14:36 Outlining content: How long should it take?15:15 How to find freelancers19:29 How to screen freelancers before hiring22:06 The importance of sourcing24:45 Karl’s thoughts on AI content31:37 Content promotion35:34 The importance of content optimization39:36 Exploring the relationship between video and blog content45:36 Lightning Question Round