Kate Winick: How to run social strategy for a growth brand pre, during & post pandemic; Peloton's Instructor to Creator pipeline & How to cast talent for your brand's social channels

We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic.  Including The Sex & The City debacleHow they supported their instructors as the faces of the brand as they rose to fame  (great learnings for companies looking to support employees' personal brands)How to hire creators as the face of your brandWhy follower count doesn't matter, but it also really doesHow Influencers fit into your retention & new customer acquisition strategies. Find Kate Winick on LinkedIn Find Jess Phillips on LinkedIn Follow The Social Standard on LinkedIn<br />