Kath Pay, author of Holistic Email Marketing

If there were to ever be a of email, it would be Kath Pay. Kath has a long track record of being at the center of the best of email marketing ever since email marketing became a tactic. Her book Holistic Email Marketing is a must read for anyone who touches email marketing in their organization. Pull up a spot with us at the campfire to hear Kath's thoughts on utilizing ChatGPT for email marketing strategy, how to best communicate with different departments when consulting, and what she's found to be the best ways to measure the right metrics, reporting, etc.