KING KETO | From Rough Streets to Fitness Empire

King Keto (@kignketo), whose real name is Brandon Carter, grew up in the rough South Side of Chicago. He saw his father build a successful insurance claims business from nothing, earning millions of dollars annually, only to lose it all tragically. This instilled in Brandon the belief that with consistent hard work over time, success will come.
After attending Howard University business school and dabbling in rap music, opening for prominent artists in the early 2000s, Brandon worked multiple jobs in his early twenties to support his family after his father passed away. He was a personal trainer, security guard, and restaurant manager, often working 14+ hour days.
Brandon was one of the pioneers of online personal training in the late 2000s, combining strategies from books like The 4-Hour Workweek and Crush It. Over many years, he built his fitness business to 7 figures in revenue.
With a social media following of over 3 million strong and 100+ million views of his training content, Brandon has cemented his status as a leading fitness influencer.
But his most significant impact comes through the High Ticket Trainer (HTT) program he founded. It's dedicated to helping personal trainers build thriving online businesses.
Brandon continues to walk the talk by growing his multifaceted fitness empire. He proves combining knowledge, personality, and perseverance creates transformational success.
Brandon is now promoting his 10 Commandments of Online Training—a step-by-step guide on becoming a successful online trainer. 
What Traves and Brandon discussed:
King Keto grew up in a rough area of South Chicago and saw his dad build a business from nothing to making millions but then lose it all. This gave him the belief that hard work over time leads to success.
King Keto's experience at Howard University business school
He worked multiple jobs (personal trainer, security guard, restaurant manager) while building an online training business in the late 2000s. He wanted to support his family after his dad passed away.
How King Keto was one of the first people to pioneer online personal training, combining strategies from 4-Hour Workweek and Crush It. We built a 7-figure fitness business over many years.
Why King Keto believes that recreation and hedonism are not the only ways to enjoy life, pushing yourself, seeing what you're capable of, and providing value to others can also bring joy.
Get ready for an intense conversation with online fitness pioneer King Keto!
Hear the crazy story of how King Keto grew up in rough South Chicago, saw his dad rise from nothing to earn millions, then lose it all, and had to support his family by working multiple jobs after tragedy struck.
Learn how King Keto became one of the first to make online personal training a business, combining strategies from classic books like 4-Hour Workweek and Crush It.
Get King Keto's hilarious hot takes on controversial topics and his unique philosophy on finding fulfillment beyond just recreation and hedonism.
If you want to be inspired by a fitness influencer who's been through it all, this raw and honest interview is a must-listen. Check out the new episode with King Keto now!Special Offer for Travis Makes Friends Listeners:
Get 16 free meals with the Hello Fresh discount code hellofresh.com/travis16
Special Offer for Travis Makes Friends Listeners:Get 16 free meals with the Hello Fresh discount code