Barbara Karasek, CEO and Co-Owner of Paradise Advertising joins Adam on this episode of the Destination Marketing Podcast to talk about her experience stepping into a leadership role at an advertising agency. Adam and Barbara also discuss how they anticipate change with the rise of generation alpha into the workforce and why it’s critical to keep this demographic in mind.

“For those destination marketers who just look at travelers and their travel behavior, they’re missing the boat. We have to look at consumers who choose to travel, and it’s really the consumer’s focus. We have to understand the who in order to reach them.” -Barbara Karasek

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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