Leticia Van Riel

Leticia van Riel is the owner of LvR Management, an electronic music artist management company. Leticia manages huge techno artists such as ANNA, Sama’ Abdulhadi, Victor Ruiz and Wehbba.Originally from Brazil, Leticia has been working in the electronic music industry for 14 years. After moving to London aged 18 and acquiring a Masters in Events Marketing Management at Royal Holloway University, Leticia van Riel started her career working as a Junior agent at MN2S Agency in London for artists Technotronic, Snap, Seamus Haji and Joey Negro to name a few. She then moved on to IMD Agency London where her roster included EDM artists Glowinthedark, Arno Cost, Norman Doray and finally ANNA which is where Leticia discovered her passion for techno. She soon became ANNA’s manager and continued working as her agent. She then moved to Safehouse management as agent for Mark Knight, UMEK and agent/Manager to ANNA.Leticia van Riel relocated to Spain in 2015 where she worked for B4 Bookings until 2018 which was the year she decided to focus solely on management therefore setting up LvR Management where her focus became on guiding the careers of ANNA, Sama’ Abdulhadi, Victor Ruiz and Wehbba.In 2020 with the start of the pandemic Leticia set up Riel Projects with Jessica Tribst in which they co-produced with her artists ANNA and Wehbba their online production Masterclass, The Anaweh Studio Masterclass and Victor Ruiz’s Victor Ruiz Masterclass two very successful projects which assisted ambitious producers to perfect their craft. Last but not least 2021 saw Leticia co-create the LvR Mentoring program where with all the knowledge acquired over the years she teaches up and coming DJs all they need to know about the electronic music industry and everything they should be doing to succeed in their career. We discuss:<br/>- The complexities & challenges of life as an Artist Manager<br/>- The work/life balance (living in London vs Barca/Lisbon) <br/>- The profound impact of working with Plant medicine (in particular Ayahuasca)<br/>- The LVR Mentorship programme <br/>- The positive impact of therapy & quitting drinking<br/><br/><br/>Subscribe & follow us on socials @session.care <br/><br/>x