Linus Tech Tips and the DANGER of Influencer Partnering...

Partnering with content creators and influencers can be extremely advantageous for businesses' marketing efforts, but there are some serious risks involved with doing so. This week Linus Tech Tips, a popular tech YouTuber, got into some hot water with their misrepresentation of incorrect data in scathing negative tech reviews against small startup companies they were making reviews on. Companies like ASUS and Nvidia can handle this, but small businesses might not be able to. Alec talks about this and more in this week's podcast.Threads/IG: @alecruhmann<br/>LinkedIn: ajruhmann