Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint. She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.  In this episode we discuss:Tips to achieving B Corp certificationThe benefits of using Shopify for its eCommerce storeHow to balance in-house versus outsourced areas of a businessThe role of face-to-face shows in your marketing strategyAdvice for reducing a business's carbon footprintWhat the best email nurturing journeys for customers areUsing TikTok for organic growth in e-commerce<br/>Time stamps:[03:07] How Laura used Shopify for an easy website launch.[07:54] Working with a small team of five and outsourced marketing expertise.[10:16] Reaching out to wholesalers for the need of on-shelf presence.[15:54] The mission to become the most recommended eco nappy brand.[21:51] Achieving awards for products and sustainability.[25:43] Why face-to-face shows matter.[27:29] Working from home and how the company reduces their carbon footprintCheckout AppSumo >> https://ecmp.info/appsumo Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan <br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Podsights - https://podsights.com/privacy