Making the Investment in Owned Media: Owned Media Series Episode 6

In this final episode of our owned media mini-series, Stuart and Adam discuss how destinations can take what they’ve learned and apply it to their marketing strategies. After a brief recap of the series, they explain why it’s important to start this strategy now — as the world and consumer preferences continue to evolve, creating interactive content that resonates with the audience is essential. Quick-adopting destinations will undoubtedly gain a competitive edge and maintain top-of-mind awareness. By committing time, budget and creativity, a destination can enrich people’s lives and positively impact their business.

“The old saying — where focus goes, energy flows — is very true. If you don’t commit time and budget to this initiative, it won’t happen.” -Stuart Butler

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

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