Whether you are an entrepreneur or employee, one of the untapped dilemmas is how well one should manage their personal brand alongside their company brand. What is the difference between personal and company brands? Which one is more important? Should we consider both?I had an insightful chat with Marion Di Benedetto – a Marketing Guru and the co-founder and Strategy Director at Sierra Marketing – a Sydney-based boutique agency driving inspirational and fresh thinking into marketing. A few of the questions Marion Di Benedetto answered were:- How to align one’s personal brand with the company brand, if at all?- How to increase one’s influence through your company brand?- Dealing with situations of “brand collision”- What are the foundations of a strong brand?- and more…How to connect with Marion Di Benedetto? Connect on Linkedin with Marion Di Benedetto: https://www.linkedin.com/in/ma....rion-di-benedetto-b3 And visit her company Sierra Marketing - https://www.sierramarketing.com.au/Enjoy the show!Xo LironeLink to website: https://lironeglikman.com/syne....rgizing-your-persona