Marjorie Anderson - Why is community strategy so important in company building!

🤙🏻 About the Guest - Marjorie is a community strategist with experience in building large-scale global communities. She is currently working as Director of Community at Exos a network of coaches that will steer people in the right direction. Prev she was at Product School and worked for 14+ yrs at Project Management Institute where she led a community. She also founded Community by Association a platform that offers various services to professionals focusing on building communities at non-profits. 🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.🤙🏻 Timestamps
00.00 - Introduction to the podcast & our guest Marjorie Anderson02.24 - How should community managers think from a product lens13.55 - What are certain frameworks that are suggested for community builders17.49 - Building communities strategically29.28 - Essential takeaways for community builders working with product teams35.44 - How to design a community strategy and measure ROI38.54 - Things to avoid while designing a strategy40.49 - Difference in building online and offline communities52.29 - Closing thoughts for community builders53.00 - Outro to the podcast
🤙🏻 Where to find Marjorie Anderson   - https://www.linkedin.com/in/ma....rjorie-anderson-she- Where to find Sharath - https://twitter.com/5harath?s=20