Mark Fawcett on Gen Z’s desire for brands to teach them useful skills

For this pod Mike Piggott spoke to Mark Fawcett, CEO and Chairman at brand and social impact agency, We Are Futures. Mike asked Mark about his article for the magazine on Gen Z's quest for fairness, and dug into just how much truth and lies impacts the work of We Are Futures. They talked about purpose, trust, radical honesty from businesses, and Mark shared some insight around Gen Z's wants and needs when it comes to what brands can assist them with; to help get them into the world of work. Featured image: Polina Tankilevitch / Pexels