Marketers should not be afraid of losing their jobs to AI

Will marketing jobs be killed by AI? We met with Jamie Brighton, Adobe’s Product Marketing Director at the Adobe Summit 2023*, and his answer is a blatant No! Jamie sees AI as being a co-pilot of marketers in their daily tasks, a set of tools to bridge the gap between creativity and marketing ROI. To put it in a few words, marketers should not be afraid of losing their jobs. On the contrary, they should look at AI as a great opportunity to make their jobs more creative and interesting. Will marketing jobs be killed by AI? The answer is No! Jamie Brighton, Director of Product Marketing EMEA, marketers should not be afraid to lose their jobs to AI. Picture: Jamie at the Adobe Summit 2023 in London on June 9, 2023 *Disclosure: Visionary Marketing is an #Adobepartner and Adobe is our client So far, marketers have had to put up with a lot of issues in the way they are dealing with their marketing assets for their campaigns. Such assets are volatile, they keep being sent back and forth between members of the marketing teams as well as agencies, and multiple copies are being kept in various places… In a nutshell, the ‘content supply chain process’ was broken. However, announcements made by Adobe and Publicis at Adobe Summit 2023 last week are aiming at resolving that issue.<br /> Marketers are under pressure for creating personalised content at scale ‘It’s been fantastic to hear customers getting so excited about some of the things that we’ve been working on and announcing,’ the director of product marketing in the Adobe Digital Experience business said.