Marketing Healthy Brands with Corrine Toyn

It feels like everyone’s trying to get into the healthy food space nowadays but with all the buzz and hype, how do you know which foods are actually good for you? On this episode of the Oh For Food’s Sake podcast, we talk with the lovely Corrine Toyn, a registered dietitian who’s set up her own boutique marketing agency for healthy food brands. Corrine tells us about her varied career in the food industry, describing what she learnt from each of her roles and how she used her network to leverage herself into the jobs that she wanted to have. We then unpack her journey of starting her own food marketing agency and moving into the niche of healthy food brands. You’ll hear us discuss some of the challenges of marketing healthy foods in the UK and what Corrine thinks of measures that the government has introduced to tackle obesity. And if you’re a dietitian, make sure to listen out for Corrine describing her work with the British Dietetic Association Industry Group to help dietitians to develop in their careers! We love talking to the bright, talented people who are forming the next generation of food industry workers. If you enjoy listening to these episodes as much as we enjoy making them, then subscribe to the Oh For Food’s Sake podcast to catch our newest episodes every week!Timestamps[1:38] Welcome to the podcast, Corrine![3:00] Corrine tells us how she got her start in food[7:57] Why Corrine left product development and what her next step was[10:24] The magic of career networking[12:50] Corrine’s mission with Chickpea Marketing[15:44] Some of the challenges of marketing a healthy food brand [20:14] “There’s been a lot of conversation about this”: Tackling obesity in the UK through food marketing[23:20] Playing the blame game with diet and obesity  [25:22] Should we stop incentivising the purchase of high fat, salt and sugar foods? Corrine gives her thoughts[29:32] What Corrine’s doing through the British Dietetic Association Industry Group  [34:58] How do you translate your passion into your career and get others on board?[39:30] “If I can make a little bit of a change, that’s what gets me up in the morning”[43:47] Where to go to find Corrine online Links and ResourcesCorrine Toyn on LinkedInChickpea MarketingChickpea Marketing on InstagramBDA on TwitterBDA on LinkedInIf you’d like to know more about today’s sponsor, find them online at: DaymerDaymer on LinkedInDaymer on TwitterEmail: web@daymer.comYou can follow us here on instagramIf you would like further support with myself, Amy for food industry coaching and facilitation find me here on instagram or LinkedInFor food industry Consulting from Lucy you can find her here on instagram or LinkedInSee you next time!