saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #41, we are talking with Martin Courau, CEO & co-founder of Fincome (https://en.fincome.co/), he only platform dedicated to companies with a recurring business model that offers a 360° view of your company's performance in real time. Martin shares his vision on the way a startup should go about their marketing/growth strategies at the early stages, and why it's important to hit a few distribution channels at the same time. He talks about their staggering success of turning 80% of demo calls into paid subscriptions and why Fincome's roadmap is to become a dependable software for any SaaS business reaching over $700k ARR if they want to continue sustainable growth. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter: https://twitter.com/SaaS_group