Masterclass #5: How BlackBuck drove digitization in the complex world of trucking

Conversation HighlightsIn addition to asking if the sector is unorganized, ask whether it is inefficient. Know exactly what kind of a profit pool is available there.There are businesses where a tight testbed is not possible. So find your fulcrum. It takes trial and error but look for the side where your tech intervention as a marketplace will drive the most value.Fairness is an easy sell. Both sides of the marketplace appreciate fair policies and practices. Once built, marketplaces are not static. They are in dynamic equilibrium. Pay attention to both demand and supply and balance them.Unknown mistakes are okay. Don’t make known mistakes.