Mastering Price Anchoring for Insurance Premiums | Mortgage Marketing Podcast

In this episode of the Mortgage Marketing Podcast, we explore the power of price anchoring to boost insurance premiums ethically. We start with a soft anchor, suggesting clients budget around 15% of their mortgage payment for insurance. Then, we present the full solution with higher premiums as the main anchor, followed by other options gradually decreasing in price. By guiding clients toward the best-suited coverage, we build trust and ensure their needs are met. Price anchoring helps clients make informed decisions, leading to increased insurance premiums without compromising their satisfaction. Stay tuned for more episodes!Follow me on Instagram HERE and drop me a DM so I can follow back 🙏<br/><br/><br/>-- FREE MORTGAGE MARKETING BLUEPRINT -- <br/><br/> This short but impactful course has been created to help brokers who are new to social media and want to get started in the right way. Learn more - https://free.ashborland.com/ — MORTGAGE MARKETING MASTERY — <br/><br/><br/> I offer engaging 1-1 coaching to help mortgage brokers learn how to use social media and content marketing properly so you become the go to adviser in your area. Book in a free 1 hour discovery call to see how I could help your business. Learn more - https://www.ashborland.com/