Masterminds Unleashed: Leveraging Other People’s Platforms To Build Credibility with Jan Carroza

This episode features a lively chat between Jan Carroza from Dmcenter.com and Catharine O'Leary, also known as the Quiz Queen. Their conversation is a goldmine of information for entrepreneurs looking to up their marketing game.Jan kicks off by introducing her work and how she’s evolved in his marketing journey. Jan discusses the tactic of leveraging other people's platforms to build credibility in your field. She is also keen on offering fun, valuable content through her newsletters, which she sees as an excellent platform for engaging entrepreneurs. The pair then dive into an engaging conversation about how online quizzes can be used to identify what customers truly care about. The concept of the "3 AM question" is brought up by Catharine - a catchy term to describe the burning questions that keep entrepreneurs awake at night.Jan gives her own perspective on these pressing queries, tackling subjects from AI application to quiz design. She further explains how she aims to help her audience stay on top of the latest trends through her newsletters. As part of this, she mentions the Marketing AI Institute as a brilliant resource for learning about AI in marketing.Building on these insights, Catharine proposes a quiz that could guide entrepreneurs towards the areas they should focus on for their marketing strategy. This quiz would ask about their current practices and interests, followed by providing tailored tips and an invitation to Jan's newsletter.Wrapping up the episode, Jan and Catharine share their future plans. Catharine is eager to explore the Marketing AI Institute, while Jan is excited about integrating a quiz into her LinkedIn page to drive engagement.An absolute must-listen!About the Guest: Author of “Rockin’ ROI: How to Bootstrap Ecommerce with Performance-Based Marketing” and an affiliate marketing instructor, Jan Carroza, a 40-year marketing veteran, writes about trends in offline and online marketing. Previous clients include Blue Cross, M&M Mars, Soloflex, & Time-Warner. Find my socials, newsletter, and sites at jancarroza.bio.link.If you want to read more about the 30 ways to leverage other people’s platforms for authority and credibility check out the full post here!https://www.instagram.com/Cent....er_For_Direct_Market is the Best Quiz for Your Biz?Take this FREE 60-second Quiz to Find Out: quizformybiz.com.About the Host:Catharine O'Leary is a dynamic speaker, author, and entrepreneur with a wealth of experience in market research, consumer insights, and innovative marketing strategies. She's known as the "quiz queen" and is an expert at asking the right questions to connect with ideal clients and boost business growth. With over three decades of corporate experience, Catharine is passionate about helping entrepreneurs have better conversations with their ideal clients and grow their business with cutting-edge marketing strategies.https://catharineoleary.com/
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