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Max Métral - Go-to-Market Analytics Director at Activision Blizzard
The Data Storytellers Podcast S02E49: Max Métral - Go-to-Market Analytics Director at Activision BlizzardWebsite: https://www.thedatastorytellers.com/
LinkedIn: https://www.linkedin.com/company/the-data-storytellers
Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476
Spotify: https://open.spotify.com/show/0ec6LwomOkFD5OrCDvz1l4
YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA
Laszlo Mucsi: https://www.linkedin.com/in/laszlo-mucsi/
00:00 Intro03:53 Data-drivenness06:36 Data in football08:33 Data-informed organisation10:57 Growing influence of analytics12:59 Transformation bottleneck14:26 Change management16:34 What's in the way of influence19:06 Leveraging soft skills23:36 Building trust and awareness27:12 Obstacles in the way of change29:30 The importance of storytelling33:59 Simplifying concepts35:48 Data literacy38:39 Data visualisation40:29 Data democratisation42:50 The future of data44:57 Advice for aspiring data leaders