Mind Your Business - Doug Middleton - How local businesses can benefit from Name, Image, Likeness, and build relationships with App State student-athletes

As the holiday season approaches, small businesses far and wide are looking for unique ways to amplify their products and services. The additional reach of an advertisement or paid social media post could provide a noticeable difference in success at the register.<br/><br/>What if your business was able to partner with a group of regionally recognizable figures who have influence in the social media world? What if you were able to build a long-term relationship that saw mutual benefit in attaching your business, product, or brand, to someone who can amplify your message to a larger audience?<br/><br/>Name, Image, Likeness (NIL) is a term that has swept across the sports landscape over the past couple of years. Through litigation and NCAA rule changes, student-athletes are now able to profit off their own unique brand, thus opening the opportunity for partnerships that could never exist in prior years.<br/><br/>This week's Mind Your Business podcast features Doug Middleton, former App State Football legend turned NIL guru. He explains the new rules regarding relationships between local businesses and student-athletes and how App State Athletics has partnered with INFLCR to provide a platform to organize this new activity. He also discusses the variety of ways that businesses can link their brand with Mountaineers that have influence far beyond the High Country. <br/><br/>Mind your Business is produced weekly by the Boone Area Chamber of Commerce. The radio show can be heard each Thursday morning at 10:05AM on WATA (1450AM/96.5FM) in the High Country.<br/> <br/> The podcast version of the program is made possible each week by Appalachian Commercial Real Estate.Support the show