Mississippi State University + Dr. James Barnes | Education, Youth Sports, and Marketing Insight

At the intersection of sports and business sits Mississippi State University’s associate extension professor of economics and online marketing coach, Dr. James Barnes. Dr. James Barnes is a Storybrand Certified Marketing Guide, the Director of the Bricks-To-Clicks Marketing Program at Mississippi State University, a youth basketball coach, and an author. Drawing upon his unique expertise and easy-going attitude, Dr. Barnes makes room for a conversation that explores the parallels between sports and business, shedding light on the importance of perseverance, a positive mindset, and the transformative power of marketing in today’s fast-changing economy. In this Sports Backdrop episode, we discuss: The three feelings in sports and business (we have a podcast about this very topic here) Practice and business success The role of perseverance, with a nod to the Buffalo Bills The changing face of youth sports today The significant rise in college applications Mississippi State University and other state colleges The worrying trend of blame culture in sports and its wider implications The rise of entrepreneurial college students with side hustles The impact of AI across diverse industries Connect with Dr. James Barnes: Bricks-To-Clicks | Podcast | LinkedIn | Twitter Learn more about Mississippi State University: website | Niche profile | CE, Marketing & Sales Wrapping up: digital sports media brand for entrepreneurs