MM+M Podcast 7.12.23: Lacek’s MacGibbon on how health brands can regain loyalty

People have become more agnostic to healthcare brands. Lacek Group’s Tess MacGibbon,  director of thought leadership and healthcare, tells Jack O’Brien about opportunities for regaining loyalty among health brands, from clinical trials and biopharma companies to payers and health systems. Lecia Bushak discusses the White House’s new plan to tackle the deadly crisis posed by people overdosing on xylazine combined with fentanyl. And the new Threads-Twitter rivalry, and its possible implications for medical marketing, headlines our social media segment. Follow us on twitter: @MMMnewswww.mmm-online.com Music by  Sixième Son.