MM+M Podcast 7.6.23: James Sharman on building Haleon’s data flywheel

Jack O’Brien speaks with Haleon’s James Sharman, performance and content marketing lead for northern Europe, about the Centrum brand’s online vitamin quiz, creating a flywheel effect, and the privacy aspects of data collection. Lecia Bushak highlights some of Congress’ main legislative priorities for healthcare, and why pharmacy benefit manager (PBM) reform is likely to remain top of mind through year’s end. And another influencer loses their healthcare endorsements, plus two other notable items in our social media segment. Music by Sixième Son.