Moving faster, aiming higher, and digging deeper - the role of advocacy in purpose-driven businesses, with Char Love from Natura&Co

The power to drive real change comes when every single person in the business feels that they are extended members of the advocacy team - but what are the principles that underpin a credible and impactful advocacy strategy?Today, Becky Willan is joined by Char Love, Global Director of Advocacy at Natura&Co, whose subsidiary brands include Avon and The Body Shop. Char has a track record of working with sustainable business - co-founding corporate sustainability thinktank VOLANS and later launching B Lab UK, to help businesses on the journey to becoming certified B Corps. Char’s new role in advocacy with Natura&Co has seen her developing and embedding the principles of  Authentic, Ambitious, Agency, Allyship, Activism into their advocacy strategy. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.