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MSO Myths Debunked: Tracy Brady's Guide to Navigating Cannabis Communication in a Rapidly Changing Landscape
Tracy Brady Sets the Record Straight on Multi-State Operators in CannabisTracy Brady, Senior VP of Global Communications at Curaleaf, debunks myths about multi-state operators (MSOs) in the cannabis industry. She joins Karson Humiston the CEO of Vangst to share her journey and emphasizes the power of storytelling. Tracy discusses navigating challenges, crisis communication, and fostering internal communication. She highlights the positive contributions of MSOs and advocates for federal-level progress. Join Tracy's episode on Vangst's podcast, "Proud to Work in Cannabis," to gain insights into the evolving industry and its potential. Karson Humiston - https://www.linkedin.com/in/ka....rson-humiston-64572b - https://vangst.com/Tracy Brady - https://www.linkedin.com/in/tr....acy-brady-40aa905/Cu - https://ir.curaleaf.com/Recorded on Squadcast