Navigating Digital Customer Journeys and Vulnerability

In this full interview with Daniel Calcott , from Digital DRA, we discuss the evolving landscape of digital approaches and customer engagement within the debt resolution industry. While digital channels have become the norm, Dan emphaises the importance of maintaining a human touch and offering seamless transition to agent assistance. It remains important to identify and support vulnerable customers, with a focus on proactively providing options beyond traditional debt advice. Looking ahead, the industry's next focus areas include proactive customer support, leveraging digital tools, and adapting to potential economic challenges.