Optimizing Digital Presence

Are you looking to enhance your digital presence and drive more local traffic to your business? The Profit Squad conducts an in-depth audit of a real company and shares valuable insights and strategies to optimize the company's digital presence. Blake emphasizes the importance of data gathering using tools like Semrush and Screaming Frog for the SEO audit. Ray suggests focusing on three key areas for paid advertising: identifying the biggest opportunities, cutting wasted spending, and implementing essential account basics. Ben highlights the significance of assessing data quality and understanding the business model and customer lifetime value during the audit process. Listen to their initial observations, including the need to target specific cities on the homepage to differentiate from high statewide competition. Hear their professional recommendations about implementing schema markup and optimizing the website with filters and geo-based mentions of completed projects which can further enhance local SEO. Discover the importance of targeting bottom-funnel keywords, leveraging confusion search techniques, and utilizing local search ads and directories. Learn actionable strategies to boost your digital marketing efforts.Episode Highlights:14:28 - It's like proximity and just having a strong website with good content. That's really as far as you can go. Those are hard to quantify on the SEO side, but they're extremely important because so many searches happen with that near me modifier.26:40 - As marketers, we can say there's opportunity for boom, boom, boom, but if they can only fulfill like, let's say, "Hey, we're not taking on service right now. We're only doing new projects." That changes how we're going to go out and market for that as well. So, it's really clearly understanding what is the key objective and then how do we best help support that.33:06 - You should just really make sure you have a presence, because not only are potential clients going to find you there, but it helps improve your authority overall, because there's sort of a baseline that all these contractors have. And if you are missing that baseline compared to all of your competitors, you're at a serious disadvantage. It's not going to put you ahead of anybody, but it kind of at least puts you foundationally at a good starting place with all of your competitors. ContactBen PageRay SawvellBlake JohnWebsiteJoin the Community