Part 2: What B2B CEOs Want From Their CMOs

Meet Randy Wootton, Maxio's CEO, a seasoned tech leader (Microsoft, Salesforce) turned 3x CEO. He explores the evolving CMO role, stressing value creation, C-suite collaboration, tech-savviness, data-driven creativity, and thought leadership proficiency. Randy advocates storytelling, a strong POV, and aligning with CEOs for success."You've got to have this real North Star around what you want your experience to be for the people interacting with your company." - Randy WoottonRandy advocates that CMOs must adapt to these changes by developing data-driven strategies, crafting compelling narratives, and aligning their efforts to help shape the company's go-to-market success. By embracing these evolving trends, CMOs can position themselves as strategic partners to the CEO and drive the growth and success of their organizations. Follow Randy Wootton on LinkedInFollow host Steve MacDonald on LinkedIn