Patreon Adds New Spotify Integration, TikTok Gearing Up For Podcast Dominance & Cohost Launches Advanced Audio Demographics

Welcome to the latest episode of This Week in Podcasting! In today's show, we'll cover some of the biggest news stories in the podcasting world. First up, Patreon and Spotify are teaming up to help creators reach more listeners. By connecting their accounts, podcasters can now share exclusive content on Spotify while still offering perks to Patreon supporters. In other news, podcast analytics platform Cohost has unveiled Advanced Audience Demographics. This provides creators with detailed insights into their listeners' interests, habits, and demographics beyond just age and gender. TikTok is also testing a native podcast feature, allowing users to access full shows via RSS feeds. With TikTok's popularity, especially among younger audiences, this could stir up competition with other platforms.We're also excited about The Unwell Network, a new podcast company started by Alex Cooper and Matt Kaplan focused on Gen Z listeners. For our community highlight, we're shining the spotlight on Women in Podcasting, a 9,000+ member Facebook group dedicated to empowering women in the podcasting industry. It's a wonderful, inclusive space to learn, connect and collaborate.Some of our favorite podcasts this week include:- The Daily Comedy News for comedy and late night show updates- Mistopian, exploring predictions about the future from past decades. - Love and Murder, a true crime podcast looking at tragic relationship murders.We've also discovered some useful new podcasting tools:- Jam, a platform for easily finding and listening to podcasts- LemonSpeak for automated transcription, editing and audience growth features - PodChat, which makes podcast episodes searchable using AI.Thanks for listening! See you next time.