PepsiCo Middle East CEO Aamer Sheikh joins The 966, plus a full update on Saudi football, King Saud University's overhaul and more...

Episode 96! The 966 speaks with PepsiCo Middle East CEO Aamer Sheikh for a conversation about the company's strategy to plug into Vision 2030's opportunities and continue to stay on top as the number one food and beverage brand in the Kingdom of Saudi Arabia. Mr. Sheikh, who is Pakistani-American and grew up in the United States, shares his story and how he rose to the top position for the company in the Middle East region. The PepsiCo MENA CEO also discusses how he works to position PepsiCo's products to be part of the fabric of Saudi society, the company's emphasis and insistence on sustainability as critical to success, and so much more. Before the conversation, The 966 hosts discuss Richard's one big thing, which is a big update on the investments and news in Saudi Arabia's professional football league, the Saudi Pro League, and why headline-grabbing player transfers are just part of the equation for Saudi Arabia. Lucien's one big thing is a surprising new Royal Order from Crown Prince Mohammed bin Salman, who just announced that King Saud University would see a major change and a brand new board of all-star public and private sector figures in the Kingdom - indicative that he intends for KSU to expand and grow further. The hosts conclude as always with Yallah! 6 top storylines to get you up to date heading into the weekend.