Photo Therapy #23 with Annemie Tonken: Is Your Client Experience as Fun as a Slip & Slide?

In this episode of Photo Therapy, Natalie and Audrey are joined by past guest Annemie Tonken. Together, they share their valuable insights and tips for photographers aiming to succeed in the competitive photography industry. Annemie, Audrey & Natalie provide practical advice on building relationships with potential clients and industry professionals, finding balance between work and personal life, and maintaining consistency and creativity in marketing efforts. Whether you're a seasoned professional or a beginner, this podcast is a must-listen, offering actionable steps to help photographers take their business to the next level and thrive in this industry.Key TakeawaysDiscover the secret to growing your photography business by making irresistible offers and building strong relationships with potential clients.Uncover Annemie's valuable advice on finding the delicate balance between persistence and alignment in your business, even when faced with initial rejections from potential clients.Learn Audrey's insider tips on how to expand your client base by forging strategic relationships with other photographers and wedding vendors in the industry.Find out from Natalie why consistency in marketing efforts and responsiveness to inquiries are crucial elements in propelling your photography business to new heights.Explore the different phases of a photography career, from saying yes to everything to finding the right balance and setting boundaries.Unlock the power of taking breaks and allowing your mind to wander without distractions to fuel your productivity and unleash your creativity.Gain access to a treasure trove of resources and valuable content from previous episodes of the Photo Business Help podcast, providing a wealth of knowledge to propel your photography business forward.<br/>Memorable Quotes"Marketing and sales have to attach to one another. You have to build that relationship and then make the offer. And if the answer is no, then you continue building and then you make another offer. And then you make another offer.""I have experienced that full range in my own business. I got super rigid about things when several years ago, I got divorced and was like, everything has to be like, exactly this or everything's going to fail. Since then, the happy, medium place that I have found is that I started a membership model in my portrait business where once I've worked with someone, if I like working with them and they seem like a good family client, I invite them into this membership."I do feel like learning how to run a business is like riding a bike. Once you learn how to ride the bike. It really is all about, the road is uneven and you're having to react. There's not just one set of rules. It is like, here's the basic thing, and then you have to find your balance."
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