Podcasting for Brand Growth: Unlocking Influence and Impact with Authenticity and Intention

In today's episode, our hosts Larry Roberts and Sara Lohse are joined by a very special guest, Christina Barsi, a podcasting and creativity coach. Barsi is here to talk about the power of podcasting in brand building and the rules we do or do not follow when we create something new. <br />She shares insights on understanding fear, setting realistic expectations, and the fine line between coaching and therapy. We also dive into the power of podcasting as a content marketing strategy and its ability to transform how listeners perceive brands. Barsi reflects on her own podcasting journey and the impact it has had on her personal and professional growth. <br />Key takeaways:<br />Authenticity and Transparency: Revealing our true selves and showing up in the moment can be challenging, but it is essential in both personal and professional growth. As a creativity coach, Barsi helps people remove their personas and embrace authenticity to create a safe space for exploration and growth.Individuality in the Creative Process: The journey of creativity is unique for each individual. While guidebooks and set ways of doing things can be helpful, it's important to break patterns, find what works for us, and embrace our own uniqueness. Understanding our core values and purpose allows us to stand out and make a meaningful contribution to our field.The Transformative Power of Podcasting: Podcasting has evolved into an incredible marketing tool that creates a deep connection with listeners. With its intimate format and ability to transform how people perceive hosts and guests, podcasting is an effective way to build trust and authenticity with your audience. While it may take time to see a significant return on investment, the true value lies in the influence gained and the personal and professional growth that comes with it.