Popping Off the Page with Jen and Vero from Shop JZD

Our book choices often relate back to current events—whether it’s women’s rights, LGBTQIA+ equality, BIPOC empowerment, climate change, etc. So, we decided to create Popping Off the Page, special spin-off episodes that highlight the people who are trying to make the world a better place. On this episode, we interview Jennifer Serrano and Veronica Vasquez from JZD, who are breaking barriers as a queer Latina-owned lifestyle brand that builds community and celebrates cultura every day. Founded in 2016 by the wife duo in the border town of Brownsville, Texas, JZD exists to empower and remind Latinas that eres una diosa; poderosa y hermosa!Jen and Vero are proud to be living their American Dream with their “dollar and a dream” hustle mentality, which has catapulted their business and brand to unimaginable heights as two women with immigrant roots. Jen immigrated from Mexico at the age of six and Vero is a first-generation Mexican-American. Jen and Vero started JZD because they needed a reminder of their power. Their first successful product is the now iconic Pink Latina Power Tee. When that t-shirt went viral, they realized that so many in the community felt the same way. At that moment they decided to focus on creating products that made them feel represented and connected to their roots. Under their community first mindset and dedicated leadership, JZD has reached $2 million in sales in under six years, grown a social media community of more than 100,000 followers, launched a collection at Target and shipped to more than 31 countries. All while being independently owned and self-funded.