Power Talks | Adam Posner - CEO - The Point of Loyalty

To conclude our very first season of Power Talks, Rosalea engaged in a conversation with loyalty expert Adam Posner as he shared his fantastic insights into the world of loyalty. He explained why he defines loyalty not as a program, but as an outcome and offered his advice on how to create and tailor the perfect loyalty program for your brand and customers and critical tips for success.<br/><br/>ShipStation proudly sponsors this episode of Power Talks.