Practice Pointer: Four lessons cake decorating competitions can teach lawyers about writing and editing

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing thought-leadership marketing and business development content.Those four lessons are:1. Baking and decorating are two separate steps. So too are writing and editing.2. Both steps, baking and decorating, are required for a contestant to be successful. So too are both steps, writing and editing, required for a piece of content to be well-received by its target audience.3. A mistake in one of the steps—baking/decorating or writing/editing—can sink the entire project.4. Just like cake decorating competition contestants are judged on both their baking and their decorating, lawyers will be judged by their audience on both their writing and editing. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:<br />http://www.WriteLessBillMore.comCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialse....rvice.com/bloghttps: you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com