Rebranding and streamlining with Meg McConnell of Due West Design

In this episode, we chat about rebranding from freelance to a business brand name, how Meg streamlined her services to grow the business, and delivering results in a few key areas. We also went through Meg’s marketing mix to chat about how she does things differently to suit her business. Meg is an experienced graphic and web designer who’s spent two decades serving small business, corporate, and nonprofit clients. After freelancing for most of her career, she went full-time as a design consultant when she and her husband John moved to Colorado Springs in 2016. Ready to make a bigger impact and expand her client base, Meg launched Due West Design as a boutique branding and web design studio in fall 2020. She holds a master’s degree in Communication from the College of Charleston and has been selected multiple times as a winner in the American Web Design Awards and Inhouse Design Awards by Graphic Design USA Magazine and The Creative Group. She holds a Charleston Digital Corridor CODEcamp certification for WordPress and became a Squarespace Circle member in 2018. She also facilitates a monthly designer meet-up in the Being Boss Community. Meg holds a Colorado state record for powerlifting and loves to hike and explore the mountains and Southwest region as much as possible in her time off. To find Meg and to signup for the 100 Ways to Use Your Brand resource go to https://www.duewestdesign.com/ https://www.instagram.com/duewestdesign/ <br />https://www.linkedin.com/company/due-west-design Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move. Find me on the web:Work with me: https://www.honeypotdigital.co....m/work-with-mePodcas https://www.honeypotdigital.com/podcastGet this show in your inbox: https://www.honeypotdigital.co....m/podcast-in-your-in content: https://www.honeypotdigital.com/blogInstagram: https://www.instagram.com/hone....ypotdigitalPinterest https://www.pinterest.nz/honey....potdigital/_createdL https://www.linkedin.com/in/em....ma-peacock-11271172T https://www.tiktok.com/@honeypotdigital If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.co....m/podcast-applicatio you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com