Recruiting, Training, and Retaining the Top Talent in the Cannabis Industry with Jessica Cranney (GRN Mile High)

In this episode of Kaya Cast, we have an engaging conversation with Jessica Cranney, a seasoned leader in talent recruitment and consulting in the cannabis industry. Jessica, who transitions from a successful telecom career to cannabis, shares her strategy of recruit, train, and retain, which has been the cornerstone of her success.Jessica sheds light on how to attract high-performing leaders and how to train them to be productive, all while maintaining a conducive environment that motivates them to stay. Moreover, Jessica dives into the realm of consulting, explaining how her organization provides services from organizational development to getting the “right butts in the right seats.”Jessica also shares valuable insights on how to get started in the cannabis industry, the importance of doing one’s homework before jumping into the field, and understanding the industry’s cultural and financial nuances.Lastly, Jessica delves deeper into her strategy with practical examples and tips, shares the three levels of hierarchy that her training encompasses, and talks about the impressive ROI for retention and the importance of optimizing schedules based on consumers' needs. She wraps up the conversation with a powerful tip for business owners on hiring and recruiting talent: the need for transparency and authenticity.
 
Jessica Cranney is the Managing Partner & Chief Connection Officer at GRN Mile High, a prestigious cannabis consulting and recruiting firm. With an impressive background spanning over two decades, Jessica possesses extensive expertise in leadership, organizational development, and retail management.Jessica spent more than 15 years honing her skills at a Fortune 500 TeleCom company. Her innate passion for people development enabled her to cultivate highly motivated and engaged teams that consistently achieved success. Jessica's remarkable career trajectory led her to the position of Vice President, where she was responsible for managing over 200+ stores and leading a diverse cross-functional team of more than 500+ professionals across five states.Eventually, Jessica's professional pursuits and personal interests converged, leading her to the thriving cannabis industry. Leveraging her proven track record in organizational and talent development, labor management, exceptional sales performance, and innovative marketing strategies, Jessica has found the perfect synergy that allows her to excel in the cannabis sector.
 
Find out more about GRN Mile High at: https://grnmilehigh.com/ https://www.linkedin.com/in/jessicacranney/ https://www.linkedin.com/company/grnmilehigh/ https://www.youtube.com/@grnmilehighletsbebuds https://www.instagram.com/grn_milehigh/ https://www.facebook.com/grnmilehigh
Nominate Kaya Cast for EMJAYS: https://web.kayapush.com/3ItNfK9